Placebos are getting under the skin of the drug pushers
It sounds counter-intuitive, but it seems that placebos are geting 'stronger' ... or more to the point, the placebo effect is increasingly recognised as touching the heart of the overall process of healing and the nature of wellness. A fascinating article on this dynamic phenomenon in Wired magazine - looks like the debate is going mainstream!
And lest we forget ... there's money at stake. Big money.